Los Angeles, the city of angels, has long been a cultural hub, but its fashion scene has often been overlooked. Despite being compared to the luxury powerhouse of New York, LA has traditionally been seen as the birthplace of gym leggings, blonde highlights, and bikinis. However, this perception is changing. The city is now attracting a new wave of designers and brands, with a focus on sustainability, vintage aesthetics, and a unique, California-inspired style. Here are some of the LA-based brands that are making waves in the fashion world.
Reformation
Reformation is a cult-favorite women's fashion brand founded in 2009 by Yael Aflalo. The brand is known for its sensual vintage aesthetics and strict commitment to sustainability. With uber-feminine prints, fluid drapery, and perfect wedding guest dresses, Reformation is leading the charge for Californian brands.
DÔEN
DÔEN is a female-founded fashion brand famous for its vintage-infused, 'cottagecore' aesthetic. Beloved by stars like Kaia Gerber, Dakota Johnson, Taylor Swift, and Camila Morrone, the label has a massive following among A-list celebrities, editors, and fashion insiders. Its ethereal dresses and romantic garments are a must-have for any fashion-forward individual.
AGOLDE
AGOLDE is a denim favorite for its directional silhouettes, premium craftsmanship, and consciously minded production. The brand celebrates all-things Americana and combines innovative fabrics with impeccably tested fits. With lower-impact manufacturing techniques and sustainable design practices, AGOLDE is a leader in the denim industry.
Eckhaus Latta
Eckhaus Latta is a bicoastal fashion label known for its experimental approach to fabrics, gender-neutral designs, and inclusive runway casting. Founded in 2011 by Mike Eckhaus and Zoe Latta, the brand offers vibrant hues and unconventional textures, from deconstructed knitwear to dyed denim.
Made Some
Made Some is a sun-soaked sportswear brand founded in 2020 by Madelyn Somers. The brand celebrates travel via luxurious, vintage-inspired silhouettes, delighting street style aficionados. With its unique approach to sportswear, Made Some is a brand to watch in 2026.
Blondita
Blondita is a Los Angeles-based brand founded by Angela Ruis. The brand is adored by creatives and offers limited-edition drops, playful craftsmanship, and statement pieces that ooze cool-girl irreverence. With Y2K slogans, kitschy prints, and youthquake colors, Blondita is a must-have for any fashion-forward individual.
Charlie Beads
Charlie Beads is a brand founded by stylist and model Charlie Hourston. The label transforms deadstock fabrics into sentimental, heirloom-inspired pieces designed for everyday wear. Produced locally in Los Angeles, the brand merges vintage charm with modern ease, championing small-batch craftsmanship and conscious production.
Inamorata
Inamorata is a sartorial love letter to Emily Ratajkowski's Californian upbringing. Founded by the model herself, the brand offers cheeky-cut bikinis brimming with flair, spanning kitschy polka dot prints, floral motifs, and citrus-inspired hues. Inamorata is a must-have for any swimwear enthusiast.
Lisa Says Gah
Lisa Says Gah is an independent fashion brand and e-commerce platform founded by Lisa Bühler in 2015. Known for its whimsy, retro, and vibrant prints, the brand curates a Californian community around joyful, memorable personal style. With its adorable, ethically produced, artist-designed clothing, Lisa Says Gah is a brand to watch.
Maya Brenner
Maya Brenner is a jewelry brand beloved by stars like Meghan Markle and Katy Perry. The brand boasts a glittering clientele that perfectly mirrors the timeless beauty of its jewels. With a West Coast upbringing as inspiration, Maya Brenner offers treasures like The Original Asymmetrical Letter Necklace.
Miaou
Miaou is a party-ready Los Angeles-based contemporary womenswear label founded in 2016 by Alexia Elkaim. Named after the French word for 'meow', the summer-infused brand is best known for its body-hugging trousers, signature corset tops, and figure-flattering mesh fits. Miaou is a must-have for any Gen Z shopper.
